How to Calculate Year-Over-Year Growth

Year-over-year (YoY) growth is a key metric that helps businesses understand how their performance has changed over time. A data analytics platform such as RetailMetrix can help businesses collect and analyze data from various sources to calculate YoY growth. This blog post will go over how to calculate this using retailMetrix.

1. Collect and integrate data: retailMetrix's data integration capabilities allow businesses to collect and integrate data from various sources, such as sales, customer behavior, and marketing, to gain a comprehensive view of their performance.
2. Select a time period: Businesses need to select a time period to compare YoY growth, and retailMetrix provides customizable reports and data analysis capabilities to do so.
3. Calculate YoY growth: Businesses need to calculate YoY growth by subtracting the value from the previous year from the value in the current year and dividing it by the previous year, using retailMetrix's data analysis capabilities.
4. Analyze YoY growth: Businesses can use retailMetrix's data analysis capabilities to understand their growth and identify areas for improvement.

Using a data analytics platform such as RetailMetrix can help businesses measure and understand their YoY growth, allowing them to make informed decisions to drive business growth.